When it comes to meeting deadlines, one way to manage your timetable effectively is to divide the large jobs and farm them out to several freelancers.

Let’s say you’ve been awarded a writing job to write an e-book on childcare with 10 chapters for $2,000 over a 45 day period of time. Bid out each chapter separately among 10 freelancers and allocate, say, $100 for each chapter over a 25 day period. This way you don’t have to worry about the deadline because you’ve given you...



When it comes to meeting deadlines, one way to manage your timetable effectively is to divide the large jobs and farm them out to several freelancers.

Let’s say you’ve been awarded a writing job to write an e-book on childcare with 10 chapters for $2,000 over a 45 day period of time. Bid out each chapter separately among 10 freelancers and allocate, say, $100 for each chapter over a 25 day period. This way you don’t have to worry about the deadline because you’ve given yourself a 20-day buffer and you stand to earn $1,000 for your efforts.

If you are going to handle a project in this manner, then you must be able to rewrite the articles to make sure the entire book “flows” seamlessly and that the same style and tone of voice is consistent throughout.

1. Cultivate a strong talent pool

In many cases, this is the most important asset you need to subcontract work to others. Here are a few additional tips to help you out in this regard:

a) Know how to hire a good coder

There are four things you should look at when hiring a coder – their resume, their samples, their rating, and their client testimonials.

The last two are critical because it is easy to prepare a bogus resume and samples, especially on the Internet.

If you look at those four things and feel you have found the person you are looking for, hire them.

b) Know how to keep them happy

A happy coder always delivers better work than an unhappy one, given the same skill level. You keep your freelancers happy by dealing in a polite and professional manner, paying them on time and understanding them when they fall or falter (and believe me, they will miss a deadline now and then). Give them respect and they will give you their best.

2. Nurture your current roster of clients

Here is the main reason why quality counts – it is quality, more than anything else, that will make your customers come running back to you again and again. Always put a premium on quality. First-class work is sometimes hard to find, especially given a limited budget. If you consistently deliver first-class work, you assure yourself and your freelancers of a prosperous business well into the future.

There is a popular saying in sales which says that “It is eight times easier to get new business from your current clients than it is from cold calls.” In other words, make sure you ask your clients for referrals from people they know or work with who may need the service you provide.

Some freelancers hesitate to ask for referrals because they feel it is unprofessional. They feel asking for referrals is like asking for a favor. That is not the case. If you have faith in your ability to deliver good work you are actually helping your client because of your willingness to provide quality work to their friends or business associates. That will reflect well on them too. It is a two-way street.


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If you’ve always wanted to write a novel, but found the traditional structured process too frightening or overwhelming, maybe your imagination works in a more organic fashion like mine. In that case, start with your main character and the idea the character gives you for the plot. Then close your eyes, grab your notebook or computer, and watch the main character. Sooner or later she or he will begin talking and moving around. When that happens, start writing! I guarantee what...



If you’ve always wanted to write a novel, but found the traditional structured process too frightening or overwhelming, maybe your imagination works in a more organic fashion like mine. In that case, start with your main character and the idea the character gives you for the plot. Then close your eyes, grab your notebook or computer, and watch the main character. Sooner or later she or he will begin talking and moving around. When that happens, start writing! I guarantee what you hear and see will thoroughly surprise and delight you.

Even though my books are considered literary novels, I’ve always admired the mysteries of Tony Hillerman, and the way he laces his novels with information about the Native American tribes in his area. I call books like these “info novels,” and they are great fun if you’ve never read one. That is also a goal I try to achieve with my Occult novels. With these I’ve been able to weave information about contemporary Pagan life, as well as real spells, chants, or rituals throughout every chapter. This series also provides a wonderful opportunity to add data of interest to my women readers about holistic healing, feral cat rescue, perimenopause, fibroids, and much more.

Anyone who would like to undertake a big project like a first novel should know the sky is the limit. If organic structure development, experimental formats, and “info novels” appeal to you, go for it! Don’t worry if your ideas differ from the traditional novel. And don’t be afraid to seed your novel with information. Just make sure it occurs naturally within the flow of the storyline. For good examples, read the “info novels” written by novelists who excel in this form.

Also, don’t let your first draft scare you, because all first drafts tend to be utterly frightening. A first draft has only one purpose: it’s the place where you put your ideas down on paper. The editing of the first draft is where the magic happens. When I create the first draft of each chapter, it is an exhilarating experience. A real adrenaline rush! But I am first and foremost a poet, and like most poets I love to edit. It’s the polishing of each scene, sculpting it to sail smoothly into the next that gives me the greatest joy.

In fact I am currently working on a new novel, which is proving to be the most organic and intuitive one I’ve ever attempted, making it great fun to write. All I started with this time was the main character and her cats. She never told me her idea for a plot, so I just followed her around, writing down her thoughts, words, and actions as she moved from scene to scene. Suddenly, other characters appeared, and exciting subplots began to emerge.

Now I am six chapters into this novel. The first five chapters have already been published or accepted by literary journals, because I always submit each finished chapter as a short story to gain publication credits for the novel. Yet the main character still hasn’t revealed the plot to me. No problem. This novel seems to be following its own organic, information-rich course, and those who’ve read several of these chapters have enjoyed them immensely and can’t wait to find out what happens next. Me too!

Don’t let fear stop you from writing the novel that’s been bubbling around in your imagination for days, months, or years. Most of all, don’t let a lack of money or education stop you. I never took a writing class, and nineteen years later I’ve published more than thirty poetry books and novels. My poems and short stories have appeared in over seven hundred literary journals, magazines, and anthologies worldwide. How did I do it? I used what was available to me. I found my high school and college grammar books and studied those. And then I read the poetry books and novels of writers I admire, and that’s how I learned to write.

Sometimes if your mind works in an organic fashion this may be the best way to tackle your first novel. Then all you’ll need to do is let go, give total control to an imaginary character who lives in your head, listen to what she or he says, and start writing!



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Matt Matcherson is a writer musician and humorist. Sometimes he even writes funny music. His site MatchTales brings dating stories, site reviews and free dating support forums to the web.

One of my first "Big Dates" was a Cotillion dance in 8th grade...or was it seventh? Cotillion was an attempt by a local "grande dame" to nurture refined manners in a group of young teens along with ballroom dancing instruction. I think it was a truly nerve wracking experience for most of ...



Matt Matcherson is a writer musician and humorist. Sometimes he even writes funny music. His site MatchTales brings dating stories, site reviews and free dating support forums to the web.

One of my first "Big Dates" was a Cotillion dance in 8th grade...or was it seventh? Cotillion was an attempt by a local "grande dame" to nurture refined manners in a group of young teens along with ballroom dancing instruction. I think it was a truly nerve wracking experience for most of us! Once a week we would walk a couple blocks from the middle school to the K of C Hall located on the 3rd floor of a downtown building. A virtual skyscraper in our town! Guys wanting a little money would hang about by the door and help the instructor out of her car ...open the door. These kind of brownie points paid a couple bucks cash! If you were really good you would carry some of her stuff up the 3 flights of worn wooden stairs. It was one of those buildings that are mystifyingly old...the major mystery to me being that they haven't burned down!

We would then partner up and learn the rhumba, the foxtrot, the bossa nova, jitterbug, waltz etc. Every so often we would switch partners and during the session you would dance with each of the 50 girls a couple times. All very open stance and supervised...but still at that age, and for a nerdy guy still in his Clark Kent frames it was something of a thrill.

Jenny (names have been changed to protect the sweet and innocent) was a cute little girl from my neighborhood. She lived about 4 blocks away so I only saw her when I was walking home. Her family had a tree between the sidewalk and street with a trunk that was curved from years of kids passing by and jumping up to hang from it...at least I think I wasn't the only one! Many days Jenny would be waiting by that tree till I passed by and smile nervously saying "Hi". I too would say "Hi". Sometimes I even said it first! But always continuing on my way. God only knows what disasters would have occured if I had stopped to talk any further! But this was earthshaking stuff making my head spin on the rest of my walk home.

Well this brazen flirting continued and the pitch of her "Hi's" became higher and happier. When it was time to invite someone to the dance I found the number in the phone book and spent an hour or so making myself nervous. One of Jenny's 300 sisters answered the phone and I heard much yelling for her and thumping up and down stairs...I nearly hung up in fear! This was much worse than when the german shephard down the street was chomping on my leg as I rode past on my bike!

I don't remember the conversation with Jenny...I may have blacked out. But I know it was successful because weeks later I found myself at her house in a suit in this predicament with an enourmous corsage and no clue of how to pin it to her dress. Thankfully her mother came to the rescue. Her mom still laughs about that when she see's me.

After that awkward scene things got better. We sat with friends and ate, all joking around. Jenny and I actually remembered the different dances and impressed the leader of the orchestra a little. Music, friends and dancing with a childhood crush. There was nothing more to it than that. Really when compared to some of my more recent dates, it is perfect in comparison.

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Today, Norm Goldman, Publisher & Editor of http://Bookpleasures.com is pleased to have as our guest, Rob Costelloe, author of Coinage of Commitment.

Good day Rob and thanks for participating in our interview.

Norm: When did your passion for writing begin? What keeps you going?

Rob: I wrote earlier in life, including a teeth-cutting first novel, then I abandoned writing altogether. But I continued to study romantic love as a potential source of fulfillment in people’s...



Today, Norm Goldman, Publisher & Editor of http://Bookpleasures.com is pleased to have as our guest, Rob Costelloe, author of Coinage of Commitment.

Good day Rob and thanks for participating in our interview.

Norm: When did your passion for writing begin? What keeps you going?

Rob: I wrote earlier in life, including a teeth-cutting first novel, then I abandoned writing altogether. But I continued to study romantic love as a potential source of fulfillment in people’s lives, and I enjoyed studying love stories in books and films. In 2005 I read an otherwise well written novel whose denouement was so suddenly despairing that I felt outrage on behalf of all the women readers who were disappointed by this disjointed outcome. Within twenty-four hours, I started writing Coinage of Commitment.

Norm: Will you share a little bit about Coinage of Commitment with us?

Rob: Sure. Coinage of Commitment offers a different kind of love story, a drama of characters who love at a higher level than what we see all around us. But this is not portrayed as just a case of spontaneous feelings conquering all. Rather, our lovers develop a hunger and capacity for higher love by reflections and experiences they have before and after meeting. The story gives a glimpse into the unique challenges such a pair would face in striving to reach the zenith they seek. The plot does feature a love triangle, so the novel is actually two love stories that culminate dramatically in a surprise ending.

Norm: How did you get the inspiration for this book? Did you have a hard time fleshing out characters initially?

Rob: The inspiration, or at least the creative energy for the project, was driven by this concept of love at a higher level, one requiring a thinking basis as well as an emotional one. Some nonfiction books that offer advice for improving relationships deal with this issue extensively, but fiction has not risen to exploring love that’s anything higher than merely spontaneous emotions.

You asked about character development and, yes, it was difficult. These are not characters who would ever be mistaken for plain vanilla. The male protagonist had to be recast from the first draft to realistically portray the conflict he experiences before the lovers find union.

Norm: How much real-life did you put into your book? Is there much “you” in there?

Rob: My contribution was that I’ve experienced love at a higher level and for a long enough time that I could define its elements from experience and inject them into a story of lovers who have class, financial, and religious differences to overcome, as well as opposition from both families, before they can reach the destination they seek.

Norm: It is said that if you want to write a good story or novel you need to create struggles of powerful descriptive individuals and not just issues. Through their accomplishments and travail, we very much comprehend the issues. How is this applicable to your book?

Rob: I agree with your premise and that’s why I put a lot of effort into refining and, in some cases, redefining the main characters so that the story would center around them more than the plot elements. At the same time, they need to be believable and appealing to readers who want and deserve to be immersed in characters they can relate to. But as you’ve indicated, it is really the setbacks and challenges the characters must resolve that make them all they can be in a story. Watching them struggle onward, never losing that certain air that we ourselves admire, is what makes them memorable to readers.

Norm: What kind of research did you do to write this book? What are your hopes for this book?

Rob: I had to get acquainted with the Penn and Drexel campuses, where the story is set. In a way, the research was more difficult because the story takes place in the late 1960s, and many of the settings I used no longer exist, or have changed. Cavanaugh’s Restaurant, realistically set in the first chapter near 31st and Market in Philly has since moved. The movie theater used in the Chapter seven date scenes was real, and I used it because it was very popular at the time. But it has since been torn down. Recovering its address was quite an adventure. Little things can be challenging: like researching the legal driving age in California in the early sixties.

You asked about my hopes for the book. In a way, Coinage for me was a labor of love, an attempt to give something back for the life I’ve been blessed with. My hope for the book is that it will sell well, that readers will enjoy it, feel enriched and uplifted by it. So far, reader feedback has exceeded my expectations.

Norm: What motivated you to write a book pertaining to romantic love, and what is your definition of romantic love? How does it differ from other kinds of love?

Rob: Believe it or not, one thing that got me started on this journey was a case of bad science. Sometime during the sixties, a widespread notion got established that romantic love did not exist except as a trivial permutation of the sexual impulse. Instead of being viewed as a unique emotional capability that is obviously separate from the sexual impulse, romantic love was derided as this maudlin quirk of the sexual impulse itself that teenagers experience and then grow out of as they mature and grow up.

I kept reading these articles, by Ph.D.s who should have known better, claiming that romantic love was an illusion, produced as an unfortunate byproduct of sexual chemistry, and that the sooner one got over it the sooner one could settle into an “adult” relationship based on calculated mutual benefit and, of course, sex. Yes, this was a kind of underside of the sexual revolution. I grew alarmed that people were lowering their expectations about what romantic love could provide in their lives because of crackpot science. I also watched it affect our literature, as stories featured more sex and a more watered down, primitive sort of love, one based mainly on impulse and sexual attraction. I started writing, partly to contribute what I could in the way of damage control. It was painful to watch the needless harm that was done to millions of emotional lives. And it took another whole generation for science to finally condescend to legitimizing the same romantic love that flourished in the Middle Ages.

You asked about a definition of romantic love. Well, let’s see. Romantic love is that affection between the sexes that augments and usually stimulates the sexual urge. Often an initial sexual upwelling serves as an emotional attractant, and the couple falls in love. It is more volatile than others kinds of love--such as maternal love--and it has been known to change from adoring affection to murderous hate in a matter of minutes (given the right kind of adulterous news). It can burn brighter than any other kind of love, and often does, but it is hard to maintain. The higher love I write about is an attempt to examine how that brighter state might be enhanced and sustained by intellectual and behavioral means, while also giving readers a good story to enjoy.

Norm: I read where Dr. Helen Fisher, author of Why We Love: The Nature and Chemistry of Romantic Love believes that romantic love is a universal human feeling that produces specific chemicals and networks in the brain. Do you agree with Dr. Fisher?

Rob: I agree, but really…how could romantic love not be a universal human feeling? From literature, we’ve known about it since ancient times. The Bible even has a book of poetry dedicated expressly to it. And on top of that, from the Middle Ages through the nineteenth century, a well developed and very feminine-flavored form of romantic love was a feature of Western culture that distinguished it from all others. The Russians ridiculed it during the cold war; the Japanese adopted it as one of the first things they copied from us after World War II. As far as chemicals and networks in the brain are concerned, I am happy to see this kind of quantitative progress. I am especially happy to see the scientific community catching up to reality and verifying a feature of our basic humanity that many of us have long viewed as indisputable.

Norm: Can you tell us how you found representation for your book? Did you pitch it to an agent, or query publishers who would most likely publish this type of book? Any rejections? Did you self-publish?

Rob: I never did come close to landing an agent. The agencies tend to be hidebound conservative, and I was peddling a love story unlike any other. And it is written in a more emotionally vivid style than is currently fashionable. The sales figures tell me that that works well for readers, but the agencies wouldn’t touch it. I went through five hundred rejections in three months until I came across a group of small royalty publishers who have sprung up in the last five years. They do not accept returns, they provide little in the way of promotional help, and they sell mainly through Internet outlets--although their books are carried by the major distributors. Among this group, I ended up with three contract offers. I went with Saga Books because they offered the best contract, and they thought the book good enough to publish it in three months on a fast track basis.

Norm: How have you used the Internet to boost your writing career?

Rob: Without the Internet, the publisher who produced my book would not exist. Many of the watchdog groups that have sprung up to protect writers from shadier elements of the publishing universe are Internet-based. They helped me greatly, and I offer them my thanks, especially Victoria Strauss of Writer Beware. The Internet has helped create an environment closer to a truly free market festival of ideas and expression than we have ever had.

Norm: Is there anything else you wish to add that we have not covered and what is next for Rob Costelloe?

Rob: I will be writing fulltime starting next month. My next project, another love story, is about one-third drafted and should be ready before mid next year.

Thank you for this opportunity to reach out to my readers. This was my first interview as an author, and you made it fun as well as educational.

Norm: Thanks once again and good luck with all of your future endeavors.

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Today, Norm Goldman, Publisher & Editor of http://Bookpleasures.com is pleased to have as our guest, Helen Barer author of Fitness Kills.

Helen is a native New Yorker and has spent many years as a writer of non-fiction ranging from cookbooks to television documentaries



Today, Norm Goldman, Publisher & Editor of http://Bookpleasures.com is pleased to have as our guest, Helen Barer author of Fitness Kills.

Helen is a native New Yorker and has spent many years as a writer of non-fiction ranging from cookbooks to television documentaries.

Norm:

Good day Helen and thanks for participating in our interview.

Helen:

I'm delighted to have been invited.

Norm:

How did you happen to write a book about a fitness ranch in Baja and could you also tell us a bit about Fitness Kills?

Helen:

I'm a big fan of fitness spas - I've been going to one or another for more than 20 years. About 12 years ago, while struggling through an aerobics class at a spa in Baja California, I looked around and thought it was like being on a cruise ship. We'd all arrived on a Saturday, would leave the following Saturday, and in the meantime got to be ‘intimate acquaintances.'

Fitness Kills is the story of Nora Franke,, a New York City food writer who having broken up with her boyfriend, and having gained weight as a result, accepted a temporary job as food consultant at such a fitness spa. She is befriended by a group of regulars, and is caught up by their pain and loss as one, and then another, of the friends die.  Nora's primary employer back in New York assigns her to write an article about the deaths at the health spa, and she becomes invested in solving the murder (and keeping herself alive!).

Norm:

What attracted you to the mystery genre?

Helen:

I like stories with a beginning, middle and end. As well as those with a strong central character - preferably a woman - that have something to say about how we live today and what our values are.

Norm:

What do you believe are the essential ingredients of a good mystery novel?

Helen:

Suspense! And caring about what happens to the characters. Which means, of course, that you have to know the characters.  Believability is also essential. This is not a fantasy genre.

Norm:

Is your work improvisational or do you have a set plan?

Helen:

It starts off with a plan. Actually, I'm meticulous at the beginning. I have a summary page, a chapter-by-chapter outline, and know how it ends. But the middle...that's the real mystery! As I established the characters' voices, I found they led me in unexpected directions.

Norm:

Helen, this was your first mystery fiction writing project. Did you enjoy the process? How was it different from your typical format?

Helen:

I'd never written fiction before. It was like re-inventing the wheel. I found it very clumsy until a writing teacher at the New School, in a class I'd found called "Starting Your Novel," suggested I switch to first person. All of a sudden I found my voice! Slightly smart ass, New York City, and vulnerable. I loved it. The dialogue came very naturally to me; it was the plot I struggled with.

Norm:

Can you tell us how you found representation for your book? Did you pitch it to an agent, or query publishers who would most likely publish this type of book? Any rejections?

Helen:

I did pitch it to many agents, all of whom said ‘very well written, but not right for us - it's not hard-boiled enough/sexy enough/ complicated enough/ straightforward enough...' take your pick. It was more than discouraging, But I'm in a terrific writing workshop, and two of the authors were published by Five Star, an imprint of Thomson Gale that publishes mystery novels. I queried Five Star directly, sent the book to them as an attachment to an email, and they accepted it almost immediately.

Norm:

What challenges or obstacles did you encounter while writing your book? How did you overcome these challenges?

Helen:

I'd had no idea how to write fiction; it was like learning a foreign language. I read a lot - other mysteries, writers about writing, etc. -- and went to mystery conferences.  Joining a writing workshop was a major step. Talk about challenges! They pulled and pushed me into writing and rewriting.

Norm:

Was there anyone who really influenced you to become a writer?

Helen:

My mother. She was never without a book, nor was I. She encouraged me to write even as a little girl; my first significant piece was a fourth grade project called "My Life in the Wilderness." It got an A.

Norm:

Many writers want to be published, but not everyone is cut out for a writer's life. What are some signs that perhaps someone is not cut out to be a writer and should try to do something else for a living?

Helen:

Don't give up your day job! I actually waited until I was nearly retired to write full time. Otherwise there's so much pressure. It also helps to have a thick skin.

Norm:

What are your upcoming projects? How can readers find out more about you and your endeavors?

Helen:

I'm almost halfway through writing my next Nora Franke mystery novel, while promoting this one. Check out my website, http://www.helenbarer.com/.

Norm:

Is there anything else you wish to add that we have not covered?

Helen:

I can't imagine. You've been so thorough.

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Today, Norm Goldman, Publisher & Editor of http://www.Bookpleasures.com, is excited have as his guest Frank McGee, author of  A Song for the World: The Amazing Story of the Colwell Brothers and Herb Allen: Musical Diplomats.

Frank has built a distinguished career as a writer and journalist over half a century. In the tumultuous 1960s he covered stories as far a field as Brazil, Indonesia, and Viet Nam. As managing editor of Pace magazine, a contemporary of Life, Look, and


Today, Norm Goldman, Publisher & Editor of http://www.Bookpleasures.com, is excited have as his guest Frank McGee, author of  A Song for the World: The Amazing Story of the Colwell Brothers and Herb Allen: Musical Diplomats.

Frank has built a distinguished career as a writer and journalist over half a century. In the tumultuous 1960s he covered stories as far a field as Brazil, Indonesia, and Viet Nam. As managing editor of Pace magazine, a contemporary of Life, Look, and Holiday, he worked with thought leaders from around the world. 

Norm:

Will you share a little bit about A Song for the World: The Amazing Story of the Colwell Brothers and Herb Allen: Musical Diplomats with us?

Frank:  

Glad to Norm.  This is a book about the power of music. It tells the story of four musicians, The Colwell Brothers and Herb Allen.  The Colwells were already country and western instrumental and singing stars in their teens, on TV and national radio in the Tex Williams shows that originated at Knott’s Berry Farm, the first theme park in America. They were the youngest group under contract with a major label, Columbia Records.  

Herb Allen of Seattle, a true music prodigy, conducted the Seattle Baby Orchestra at age four.  He was a xylophone maestro performing weekly on radio from age five to sixteen, a student of classical piano scheduled to enter Oberlin School of Music, and in high school, conductor of his own dance band, “Herbie Allen and his Orchestra.”

In their teens these four musicians made a choice that startled everyone who knew them: they committed their lives to public service.  The remarkable story of how this happened, and what their decisions led to, is told in the book.  

Here’s a quick rundown:  The Colwells went on to perform in 37 languages and dialects, including songs written with locals in the scores of countries they visited.  They sang in African villages, the Diet of Japan, and Carnegie Hall.  They worked for a full year in the Congo as the country gained independence, lived through revolution and invasion, and made 400 broadcasts on Radio Congo (there’s a quite dramatic chapter, if I may be permitted to say so, about that tumultuous year).  They walked through Indian villages with Gandhi’s disciple Vinoba Bhave seeking land for landless peasants.  

The Colwell Brothers and Herb Allen began collaborating from their first meeting in Switzerland in 1953.  In 1965 they were the musical founders of Up with People, and a decade later literally invented the modern Super Bowl Halftime Show format during America’s Bicentennial Year, 1976.  They performed in three more Super Bowl shows, more times than anyone else on record.  That’s how many people came to know of them: through television audiences of 90 million at those games.  In 1978, at the end of Mao’s Cultural Revolution, their Up with People cast was the first performing company to visit China.  And in 1988, before the Berlin Wall came down, the first in the Soviet Union, where they returned three more times.  There’s lots to tell.

Norm:

What motivated you to write your book and whom do you think will benefit from reading it?  What are your hopes for this book?

Frank:  

The seed was planted in 2003.  At a gathering of longtime friends a prosecuting attorney from California told us about terrible things youth in her city were facing.  “There ought to be a book about what the Colwells and Herb have done,” she declared. That resonated instantly with all of us. We knew the adventures of these amazing musicians were not only history making but topical.  Of course I only realized after the research just how profound the story was, an intensely relevant story of courage, and doing something of value with your life.  

Who will benefit from reading the book?  I think what a great English headmaster said in 1862 would answer that: “Music is the only thing which all nations, all ages, all ranks, and both sexes do equally well.  It is sooner or later the great world bond.”  Music has the power to connect people whether they’re musicians or not.  Some read the book as an adventure story, not a Harry Potter sort of one of course, but a story from real life that also intrigues the imagination.  

Here are my hopes for the book.  The Colwell Brothers and Herb Allen have been called musical diplomats. Doors have opened to them wherever they’ve gone, because they’ve gone to listen and to learn, to appreciate instead of compare.  That sort of diplomacy is needed in the polarized environment of our times.  Many NGOs operate on that basis. But if official diplomacy also did, think what a giant step that would be toward building a better world.  That’s why I hope to see this book utilized by schools and universities that train public servants and candidates for Foreign Service. 

Norm:

Can you explain some of your research techniques, and how you found sources for your book?

Frank:

With this book I was really lucky.  The families of these guys kept the letters and photos they’d received from their globetrotting sons.  Among hundreds of letters were the personal stories of the struggles they’d faced operating for years in crisis areas around the world, of the sheer grit and sacrifice involved.  Then when it got out that a book was in the works, people from other countries began sending photos and documents they’d squirreled away about some historic event.  I received emails, letters, photos, publications, and record albums from across the world, Zurich to Anchorage, London to Cape Town, Hollywood to Helsinki.  And of course the color of the story and much of the dialogue developed through hours of interviews with the artists, and with music industry people with whom they’ve worked.  

Norm:  

What challenges or obstacles did you encounter while writing your book? How did you overcome these challenges?

Frank:  

I’ll mention just a couple.  The first challenge shouldn’t have existed: biographers should portray their subjects with complete objectivity; I was a journalist long before I put on the hat of “author” and well aware of that.  As the story unfolded though, with its unparalled global connections, and I became increasingly impacted by the lives and work of these four musicians, I needed to be certain that I let the story speak for itself.  They’ve never made claims, and neither should I.     

The other challenge turned into a very great plus.  Initially I wanted the book to include story-telling pictures throughout, as we had unearthed great photography from around the world.  But an important New York publishing company we were in contract negotiations with made it a condition that they would control the design and format, much to my unhappiness. That contract was not finalized, fortunately, and Many Roads Publishing in Santa Barbara, California produced a picture-rich design and format that greatly enhances the effectiveness of the book. 

Norm:

What's the most difficult thing for you about being a writer and journalist? 

Frank:  

Well, you’ve probably heard the old saying: “There comes a time in the life of every decision when it’s got to be made.” I translate that to mean that if you’re a writer and journalist you need deadlines. I’ve never relished them, something to do with my temperament I suppose, but it’s obvious that until there’s a deadline, nothing happens. 

But deadlines are insignificant compared to the satisfaction, intense at times, of creating something that you know has significance and value.  I’m very lucky to be in this profession. I became a photographer in Brazil, moved on to creating magazine photo essays, and then to editing, writing, and publishing.  

Norm:

Do you feel that writers, regardless of genre owe something to readers, if not, why not, if so, why and what would that be?

Frank:  

I definitely feel writers owe something to readers. Some books have been hinges on which doors of enlightenment have opened. Whatever we read remains forever in the mental landscape of our lives. Whether the contribution grows or withers is up to each individual, but putting it there in the first place is a considerable responsibility, I would say. 

Norm:

As a follow up, what does it mean to tell the truth? And what does it mean to tell stories in a work of non-fiction?

Frank: 

What a great question, Norm!  A wise family friend once told us of an exchange she’d had with her professor at Vassar College. Apparently she had submitted a paper in which she’d stated some opinion as fact.  So her professor asked her, “And what else is also true?” The topic of truth has filled countless volumes and will fill countless more.  What is truth to one might seem lies to another. But if writers portray what they sincerely believe, we should regard their writing as ethical, even if we are diametrically opposed to what they’re saying. Sounds like we’re describing the religious and political divides of the world here, doesn’t it? 

About stories, I think they can make non-fiction immensely readable. My wife Helen, who was an English major, has insisted for years that history should be taught through literature; it would be better absorbed and understood.  Currently we’ve been reading historical novels, and I’ve become intrigued with things I never thought I’d care about, as I tended to fall asleep in history class. In A Song for the World, I’ve been fortunate, as there was a wealth of first person information in the letters retained and in the interviews.  

Norm:

In the past few years or so have you seen any changes in the way publishers publish and/or distribute books? Are there any emerging trends developing? 

Frank:  

Many changes, Norm, and all of them contributing to the accessibility of information. Conventional publishing channels still run the Olympic games for writers, but the initial selection process can overlook significant manuscripts.  A friend recently sent me an article that appeared in The Guardian. It seems that a writer, puzzled by continuing rejections of his masterpiece, submitted to eight major publishers the first chapters, with surnames and locations only slightly modified, of several Jane Austin novels. He received seven rejections, with standard not the type of book for us explanation and keep writing and good luck best wishes. Only one responder mentioned the plagiarism, which he seemed to find amusing.    

I think writers, now as always, need to catch the attention and spark the enthusiasm of someone who will carry the writer’s banner, and will wave it where it can be seen.  You’ve heard the axiom: “You can promote anyone but yourself.” But the writer may have to work to find that third person, whether enthusiast, agent, or publisher.  

Publishers have long probed distribution channels and are expert at exploiting book clubs, bestseller lists, teacher assignments, library recommendations and more.  Of course now the apparently limitless possibilities of the digital world are changing everything from bottom to top. 

Norm:

What do you think of the new Internet market for writers? 

Frank: 

Well just look at us, Norm.  Here we are having this conversation online!  Our kids think it’s perfectly natural, and it is today, but I grew up before you could say something like that, and I still find it pretty amazing. Someone might read your interview tomorrow in Berlin, or Bangkok, or Budapest.  Of course A Song for the World is all about that, isn’t it? Connecting?  

Norm:

Is there anything else you wish to add that we have not covered and what is next for Frank McGee?

Frank: 

Most of all I hope a lot of people will read the book, because what these musicians have done offers real hope for the future. There’s an engaging glimpse of the story at http://www.asongfortheworld.com, and the book can be purchased there. 

We’re in the midst of a book tour now and there is information about that on the website.  Special appearances by the Colwell Brothers and Herb Allen in connection with the tour have caused a buzz in cities across the country.

Next for me is a novel I was working on and set aside to write A Song for the World. I’ll be expecting a bidding war for the publishing rights for that, of course. Many thanks for inviting me today, Norm.

-




What makes it hard is not writing itself but how people make it hard than it really is ?


No one is born a novel writer. But do you believe that we all have the capability to be writers? Impossible as it may seem but the answer is yes! If we have the passion for it and if we strive to make it happen, novelwriting can be as easy as writing ABC. Writing is actually not a very complicated thing. It is just like drawing, painting, and even cooking. It is an art! Your imagination is all that it takes to get it started. What makes it hard is not writing itself but how people make it hard than it really is.

The first key to writing a novel is the ability to dream and imagine. Think back to when you were a little child and dreamed. Your imagination took you to places you've never been before. It made you do things you never thought you could do. Having superpowers...being in strange places...the conditions are limitless. Writing a novel is actually imagination translated into words. You close your eyes and let your thoughts drift while creating a web of consequential ideas. Afterwhich, you write them down on paper.

The second key to writing is formulating the premise of your novel. Let's say you'd start with a huge asteroid moving about in space. Then suddenly it collided with another asteroid and instantly created an explosion. Some of the explosion's debris fell down into the earth's atmosphere. By accident a person comes in contact with it. These sequence of events could be your initial start in which you let your mind take hold of and run with to produce the succeeding events.

The third key would be creating a stream of spontaneous ideas. Once you have the initial idea, sink down into it and allow yourself to be completely absorbed. Let's say after the person comes in contact with the asteroid debris, he gains supernatural powers! And then he notices some new changes in his being, not just physically but also emotionally and psychologically. This is where an avalanche of new ideas start coming in. You will notice that you are no longer directing your story but your story is directing you. That makes writing now so easy. You don't need to analyze anything because the story now starts to play like a movie. All you have to do is put them into words as the story plays in your head.

Next, make sure you are able to retain your daydreaming and concentration as one event goes after another. This state is now called the "alpha state". According to Judith Tramayne-Barth, this is the place between consciousness and sleep. Time stands still when you are in this state. Words keep coming to you until you start to feel pain in your legs and in your waist and then you suddenly flick consciousness and you become flabbergasted because you've not only written one or two pages but five or more without even knowing it!

The next key would be to practice flipping in and out of the "alpha state". You can do this by rereading what you've written and internalizing it as if it was your first time. It might take you time, as much as hours or even days before you are able to go to your "alpha state" again but once you're adept at going into the zone, it would only be a matter of minutes before you start writing a new dialogue






Types of things to watch out for with agents:

* Charging the author a fee up front, to be accepted as a client. Can be called a reading fee, or a monthly "office expenses" charge. The best agents, and most successful ones, only charge a percentage fee of royalties the author earns, typically 15%. Suppose a realtor charged you a fee to come over and tour your house before getting the listing? How quickly would you show that realtor the door. . .

* Charging back unusually...



Types of things to watch out for with agents:

* Charging the author a fee up front, to be accepted as a client. Can be called a reading fee, or a monthly "office expenses" charge. The best agents, and most successful ones, only charge a percentage fee of royalties the author earns, typically 15%. Suppose a realtor charged you a fee to come over and tour your house before getting the listing? How quickly would you show that realtor the door. . .

* Charging back unusually large "postage and copying fees" to send out an authors' work. One crooked agency accepts almost every client that contacts them, but in the fine print of the contract they charge "postage and handling" of up to $10 per submission they send out on your behalf. It doesn't cost $10 to send a letter and a sample chapter of a book to a publisher. This company makes a fortune from these fees whether or not they actually successfully market any of their clients work.

* Directing authors toward specific editing services or giving authors' names to these services. Sometimes they even own the editing service. Some agents make a significant portion of their income from referral fees from these services.

* Terms in Agency contracts with writers vary widely. Must be read carefully. Not standard at all.

* The agent contacts publishers pretty much at random. The agent's value to you is in the relationships they have with publishers, so that if the publisher hears from them, they know the book is worth taking a look at. Ask to see copies of rejection letters that come back from publishers. If it looks like just a form letter response, rather than a letter you would send to an acquaintance, you can bet the agent may be just picking names out of a directory of publishers.

* Puts forth a weak effort or gives up on the client's project after a few months. You have a right to ask how active the agent is going to be. How many publishers are they going to contact, how will they follow up? You also have a right to periodic reports as to whom they have contacted and the results. You must determine how much time and attention they are really going to give you.

Another reason it is imperative to have a reputable agent is that the publishing house typically pays the agent, who deducts their "cut" and sends the remainder it to the author. It's a frightening thought that a less than honest person gets their hands on the money you've earned from sweat, blood, and even tears.

Find out more about agents




There are hundreds of articles out there telling you how to succeed as a freelance writer - and they're all good.  But sometimes instead of telling what you should be doing, it's far quicker and easier to tell you what you shouldn't be doing


1.  Don’t set yourself a writing routine or stick to it.

2.  Always make sure that doing your writing is at the bottom of your list of priorities, and even when you are writing, if something else you have to do that day springs to mind, then go and do that instead.

3.  If one of your friends comes round to invite you out for coffee, just go, no matter how busy you are with your writing.

4.  Whenever you’re writing, answer the phone every time it rings and answer the door every time someone knocks.

5.  Always feel guilty for doing your writing instead of doing what other people want you to do.

6.  Don’t read any articles about writing, especially if it’s written by an expert.

7.  If anyone ever tells you of a simple and profitable way to make money from your writing, don’t believe them and never try it.

8.  Never take a writing course to hone your skills.

9.  Don’t visit any writing sites on the internet, and never subscribe to their newsletters.

10. Don’t join any writer’s forums or participate in any online discussions.

11. Don’t get your own website to showcase your writing ability and writing services to the whole world.

12. Do everything you possibly can not to get your name known in the writing world.

13. Keep your work secret.  Always put your writing away in a draw when you’ve finished and never show it to anyone – especially editors and publishers.

14. Don’t enter writing competitions.

15. Don’t submit articles to paying websites.

16. Never even think about writing a book.

17. Especially don’t consider writing a profitable e-book.


18. They say you should write at least 5 article proposals or short stories every week.  If you do write them, don’t mail them.

19. If a magazine or publisher offers specific guidelines for submissions, don’t follow them.

20. If an editor likes your work and publishes it, never offer to write for them again.

21. If you send in a query to an editor and don’t hear anything for a couple of weeks, start ringing them and don’t stop until they make a decision about whether or not to publish your work.

22. If one publication rejects your work, assume that it’s worthless and unsuitable for every other publication and don’t send it anywhere else.

23. Whenever you receive a rejection letter, take it personally and throw your work in the bin.

24. Never ever consider the possibility that, if your work’s written from a different angle, it could be suitable for another market and sold again.

25. And if all that doesn’t make you fail, you can always just give up writing.





Are you running short of ideas for your blogs or articles? Is generating fresh ideas for writing becoming difficult? By following the techniques discussed in this article, you will be a writing power house.

1. Subscribe to a dozen RSS feeds on various subjects you are most interested in. Scan through the feeds every morning or at night and select a few articles for thorough reading. After reading the articles, tag them using your own classification system


Are you running short of ideas for your blogs or articles? Is generating fresh ideas for writing becoming difficult? By following the techniques discussed in this article, you will be a writing power house.

1. Subscribe to a dozen RSS feeds on various subjects you are most interested in. Scan through the feeds every morning or at night and select a few articles for thorough reading. After reading the articles, tag them using your own classification system.

Classifying articles in different categories helps locate them quickly. Use Google's RSS reader for reading and tagging the RSS feeds. You will have access to your categorized articles from any computers connected to the Internet.

2. Subscribe to a few print magazines and read them regularly. After you finish reading an article, record the main points of the article in a Google note. You will have access to these notes anywhere in the World.

3. Use a PDA and carry it with you wherever you go. Better yet, get a PDA with a camera and cell phone. You will only carry one gadget for all your communication, organization, and content generation needs.

Take pictures of interesting places, events, and moments you come across in your daily life. Use the voice recorder of the PDA to record whenever an idea hits you. Every night, transfer the ideas from your PDA to Google notes and upload your pictures to flickr.

4. Scan through the comments posted by others on the online articles you read regularly. Record interesting ideas, pros and cons of an issue, and strong opinions posted by others in your Google notes. Leverage the wisdom of the crowd.

5. Have lunch with friends at least once a week. Bounce ideas off them on any topic. Mix ideas from divergent topics to create new ideas in you own subjects.

6. Use the time like driving, watching TV while exercising in a treadmill, etc. to think about your favorite topics and try to relate to things you observe on the road and on the TV. When you get an idea, record it in your PDA.

7. Go through all the ideas and articles you have recorded in Google notes and your RSS reader to create new ideas by giving new twists to the old ideas. Combine two or more ideas and change or improve an existing idea to come up with your own idea.

8. Use a variety of online tools like Technorati, Digg, Delicious, etc. for writing inspiration. Every hour, hundreds of new articles and news stories are posted in these sites. Check Yahoo's buzz log to find out what people are talking about and searching for. Quickly scan them to hit a few gold nuggets that can serve as springboards for new ideas.

9. Using on-line tools discussed earlier, select an issue and jot down all the pros and cons. Search Google to enhance the idea by adding more pros and cons. Once you have collected a dozen diverse opinions, you will be able to write an article based on those facts in a pro-con format.

10. If you are good at using data for analysis and comfortable in the use of a spreadsheet, draw charts in the spreadsheet and look for patterns in the data. Provide you own interpretation to the data. Illustrate your articles with charts and graphs.

11. To generate topics for your article, use overture keyword selector. Select a single keyword and run it through the overture. You will see a dozen or more keywords based on the search popularity. Copy a few selected keywords to a notepad. Now, take each keyword and do a search in online sites like Digg, Technorati, etc. You will see a number of articles. Read them to generate ideas.

12. Ask yourself what if, what else, and why not questions on an issue and search the Internet to find answers from different sources. Create new ideas generated from existing materials, provide step-by-step guide for somebody to practice an obvious idea, or offer benefits of practicing an old idea.



Your resume (or curriculum vitae), combined with the cover letter, are the master keys to opening the prospective employer's mind and door so that you can proceed to the next step in the process - the big interview! Here are 10 Tips for writing a top resume



Copyright © Shaun R. Fawcett

Your resume (or curriculum vitae), combined with the cover letter, are the master keys to opening the prospective employer's mind and door so that you can proceed to the next step in the process - the big interview!

RESUME WRITING TIPS AND STRATEGIES
Here are 10 valuable tips for anyone writing their own resume, or who is having someone else write their resume for them. These tips and strategies are an abridged version of what is contained in my new eBook, "Instant Home Writing Kit".

1. Keep It Focused and Businesslike
A resume should be specific and all business. Don't try to be too smart or cute. After all, you are asking an employer to invest significant time and money by choosing you over many other similarly qualified people. Employers mainly want to know whether you are appropriately qualified and experienced, and if you have the ability to "deliver the goods."

2. More Than Two Pages Is Too Much
For students, recent graduates, or people with just a few years of experience, try to keep your resume to one page, two as an absolute maximum. Even a resume for someone with 20 years or more of extensive working experience, should not exceed three pages. In some cases, one or two "optional" pages can be referred to as "available upon request." These would be such optional annexes as a list of references or an inventory of recent projects and/or publications.

3. Get the Words and Punctuation Right
Make sure the grammar, spelling, and punctuation in your resume are perfect. Any obvious mistakes will hurt your credibility. Also, be sure to keep the language clear and simple. If you draft it yourself, have someone with excellent writing skills do an editorial review and a careful proofread of it. If a professional prepares it for you, such reviews are the responsibility of the resume preparation firm. Use an accepted English language "style guide" if you want to be sure of the finer points of word usage, punctuation, capitalization, abbreviations, etc.

4. Read Between the Lines
Customize the resume to match the stated requirements of the job that you are applying for, without being misleading. Review and analyze the job advertisement carefully. Look for, and itemize the key qualifications, skills, and abilities the employer is seeking. Then identify certain key words that are usually repeated in such ads. Make sure that the wording and sequence of points in your resume reflect and address these "corporate terminologies" and "code words" as much as possible. When possible, study the company's annual report and Web site, and weave the themes and terms found there into your resume and cover letter.

5. Make Sure It Looks Good
Use a crisp, clean, simple presentation format for a professional looking resume. Just a bit of simple line work and/or shading, done with standard word processing software will do the trick. If you don't have the aptitude for this, there is most likely someone among your friends or in your office who can help you achieve a professional presentation. If not, seek professional advice. It won't cost much for a good simple layout, but it will make a world of difference to the product.

6. Show What Can You Do Today
Focus, first and foremost, on your recent experience that is most relevant to the position at hand. Less relevant and/or dated experience should be either eliminated or summarized in brief point form near the end of your resume. When reviewing your resume information, a prospective employer wants to know what you are doing now, what you have done recently, and how that relates to the job requirements of the post they are trying to fill.

7. Be A Straight-Shooter
Be completely honest. When people lie or "creatively exaggerate" on their resume, they are almost invariably exposed, sooner or later. Think about it - who really wants to get a job based on a lie(s) and then have to live in fear of eventually being found out? We often read in the newspaper about high-profile folks who get caught in a resume falsehood or exaggeration, and it isn't very pretty.

8. Follow the Instructions
Submit your resume in exactly the form that the prospective employer requests. If they say e-mail or fax is okay, do it that way. However, if they ask for it by regular mail, send it the way they ask. They must have reasons for requesting it in such a form and they are geared up to process it that way. If your resume is to be sent by snail mail, use the complete address that they specify, or it could go to the wrong office, especially in a large organization.

9. Don't Get Lost In the Mail
Be careful to respect certain conventions that the prospective employer may require in your resume. For example, make sure that the cover letter mentions the exact name of the specific position you are applying for, and the competition number, if applicable. Sometimes an employer will request that the job title and/or number be printed on the outside of the envelope. You would not want to miss out on a job because you didn't follow minor administrative requirements.

10. Don't Repeat Yourself
In the cover letter, don't repeat what is already detailed in the body of the attached resume. It is a "cover" letter. It should be short and to the point. Introduce yourself first, and then briefly summarize why you believe that you have the qualifications and experience to fulfill the duties of the position better than anyone else. Express enthusiasm about the job and the company. Close by stating how you are looking forward to hearing more from them soon, and that you will follow-up if necessary




Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and you’ll be well on your way to a satisfying tech-writing career


Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and you’ll be well on your way to a satisfying tech-writing career.

1) Follow a sensible career path…
STEP 1: Start in a team
STEP 2: Stay only just long enough
STEP 3: Manage yourself
STEP 4: Manage a team
STEP 5: Go contracting (depends on the market)

2) Knowledge is your lifeblood – learn the politics of your company. Know who knows what. Find someone who consistently gives you timely, reliable, technically accurate answers, and get their name tattooed on your shoulder! Every company has at least one. And they may not be in the project manager/product manager/customer/programmer roles. They are generally the people who’ve used the product in the real world, and dealt with real world customers.

3) Communicate WITH, not AT. Tech-writers don’t have enough power to get away with communicating at.

4) Track stuff (take spreadsheet printout and write it up on the board).

5) Develop good product and domain knowledge – The more you can figure out for yourself, the better off you’ll be (and the more respect you’ll get from the techies).

6) Find out who your users are, what they are trying to do, what they are having trouble doing, and how they want to be helped. Then provide this assistance. Help the user do what they are trying to do. Don’t just tell them what the product can do… a help system is only helpful if it addresses the users’ needs.

7) Treat everyone as a customer. Then manage their expectations and your commitments. Always ensure they know what you’re doing. Tell them when you’ll be finished. And pull out all stops to meet your deadline.

8) Provide a surrogate user testing mechanism for the development team – providing usability feedback.

9) Work as hard as required to get good quality doco finished on time and to budget – this is how you’ll get the satisfaction out of work that you need.

10) Have fun with it.

Don’t become jaded and cynical by the high-tech, harsh, uncaring IT world. Use your smarts, and make the most of the resources provided. Most importantly of all, make work satisfaction your number 1 goal. It’s the best way to stay happy and get ahead.



Eager to see your byline in magazines like Smithsonian, National Geographic, Parade or Outside?  Here are 10 tips on getting past the threshold of "Maybe" to "Yes" at top magazines.

1.  Put timing on your side.  You can change a perennial story, where there's no special reason to do it now rather than next year, to one that prompts an immediate assignment by adding a connection to some upcoming season or event.  For instance, "the disposable versus cloth diaper debate" lac


Eager to see your byline in magazines like Smithsonian, National Geographic, Parade or Outside?  Here are 10 tips on getting past the threshold of "Maybe" to "Yes" at top magazines.

1.  Put timing on your side.  You can change a perennial story, where there's no special reason to do it now rather than next year, to one that prompts an immediate assignment by adding a connection to some upcoming season or event.  For instance, "the disposable versus cloth diaper debate" lacks any time element.  But you can peg it to Earth Day, coming up in April, or specific future environmental powwows.  You can get the same effect by tying a perennial topic to recent front-page news.  If devastating floods are lingering in North Carolina, use that to make a piece on adequately insuring a business sound timely.

2.  Freshen up perennial topics. Some magazines revisit the same topics again and again because relationships, or toilet training, or camping in national parks lie at the core of the magazine's mission.  Hunt back about four or five years in the magazine's archives for these central topics and update them.

3.  Create cover-worthy article titles. Editors sweat over the blurbs that go on the magazine cover.  If you study the kinds of blurbs they favor, and give a similar title to your proposed article, you may score an assignment from a title that is exactly on target.

4.  Be brief and detailed. This combination of skills has great value in the magazine world, and a query offers a perfect setting to demonstrate your mastery of rich compression.  Let every sentence sparkle with detail, but say just enough to get the idea across.

5.  Stay ahead of the pack. I once heard someone say that if you've read about an issue in Time or Newsweek, you're too late to query other top magazines on it.  Spend energy pursuing stories that seem both trendy and unexplored.

6.  Get your details right. Nothing kills confidence faster than factual errors!  Recheck all information in your query before sending it.

7.  Be truthful.  Don't exaggerate the facts of a story, don't present fiction as real and don't inflate your credentials.  This should go without saying, but not long ago a freelance writer sold an article in which she had presented a story she heard from a fellow airline passenger as something that had happened to her.  She claimed she didn't realize that that was unethical.

8.  Don't have a hidden agenda.  Forget about any kind of revenge story, or about hyping a company in which you have some sort of covert financial interest.

9.  Show enthusiasm.  Make sure your writing feels alive and flavorful, not parched and pinched.  I've heard a number of editors say they like to work with writers who show enthusiasm for their work.

10.  Flatter an editor. A good number of editors write on the side for other publications, and if you happen to spot his or her freelance work and mention it in your query, you win points.  Mentioning that you liked a particular issue of the magazine, or a certain cover story, helps build rapport, too.  Make sure that any praise is specific and sincerely enthusiastic




Here are 10 strategies I have learned over the years, by trial-and-error, for writing complaint letters that are guaranteed to get you attention and action



Copyright © Shaun R. Fawcett

As Webmaster of a number of popular writing help destination sites, I am often asked to assist people with writing their complaint letters. In fact, “complaint letter” info and samples are among the most popular subjects of searches on my Web sites.

Personally, I enjoy writing complaint letters because, if one is done properly, nine times out of ten it will receive a favorable response. So there is usually a reward involved. You might not always get everything you’re looking for, but it’s rare that a well-crafted complaint letter won’t get you some serious action.

This is a revised and updated version of an article I wrote a couple of years ago that will tell you exactly how to approach and write a complaint letter:

Complaint Letters WILL Get You Action…

Complaint letters aren’t always fun, but sometimes they need to be written. In many cases, if people don’t complain, the problem agency at fault (i.e. company or government) won’t even know that the problem you and others may have experienced even exists.

Ultimately, legitimate complaints, by even a few people, can (and often do) result in better service for everybody. Not only that; writing them can be personally beneficial too! 

That’s right. Writing complaint letters can be an empowering and therapeutic experience! It allows one to take action instead of playing the role of a victim and “nursing” an ongoing resentment towards a company about poor service or treatment received. Once the complaint letter is written and in the mail, one can “let it go” knowing that one has done something tangible and constructive about the situation.

Not only that, but properly written and handled complaint letters get action! 

After I started writing complaint letters, I began receiving gracious letters of apology and contrition from senior executives including bank vice-presidents and v.p.s of marketing for giant corporations.

Getting those, felt one heck of a lot better than “polishing” an ongoing resentment and getting even angrier the next time something bad happened. Sometimes I even get discount coupons and free merchandise! 

Last year, a one page complaint letter earned me a $2,200 credit from a major credit card company.  Another one got a body shop to write-off a $1,000 repair bill.

10 SECRETS THAT WILL GET YOU ACTION

Here are 10 trial-and-error strategies I have learned for writing complaint letters that are guaranteed to get you attention and action.

1. Write To The Senior Person Responsible
It is important that you get the name and detailed mailing address of a very senior person responsible for the product or service that you are complaining about. I generally try to write to the V.-P. level. Never go below Director level if you want a serious response. Name and address information can be obtained from the organization’s Web site or by calling the company and asking for the name and title of the senior person to whom you should write. 

2. Don’t Send An E-Mail
When it comes to sending a serious complaint to a company DO NOT send an e-mail, regardless of what it may say on their Web site. E-mails are usually handled dismissively by low level “customer service” people. If you want serious attention and action, the formal written complaint letter is the only way to go. (yes, by snail mail!). When it arrives in the V.-P.s office, it triggers a bureaucratic process that ensures that the right people will see your letter, and will act on it.

3. Keep It As Short As Possible
Preferably, no longer than one page, two at the very most. When drafting a complaint letter there can be a tendency to go on and on just to make sure the recipient gets the point. Keep it focused, and as short as possible, but without diluting the facts of your message too much. 

4. Give It A Heading For Easy Identification
Place a heading at the top of the letter with information that the company or agency will relate to, such as your account number or customer number. Make it easy for them to find you on their computer filing system.

5. Clearly Explain The Situation
Make sure that you give all of the specific details needed so that the company/agency can verify your claim without you having to get into an endless game of telephone tag with them. If at all possible, break it up into specific bullet points. Include specific dates, times and places, as well as the names of people you dealt with. If you’re not sure of these when composing the letter, call them back and ask for the specifics. (You don’t have to say it’s for a complaint letter). 

6. Use A Positive and Respectful Tone
I have found that the best approach is to use a positive upbeat tone. Remember, you are writing to a senior person who probably sympathizes with what happened to you and will likely give you the benefit of the doubt. Your tone should convey the message that you are the innocent victim and you understand that the company wouldn’t have done such a thing deliberately. Also, DO NOT put them on the defensive by expressing your anger too much (even if you are really angry). Make it a calm, considered and deliberate communication from a “concerned customer”.

7. Send Copies If Appropriate
There can be cases where it is wise to send a copy of the letter to other parties just to make sure that you will get some serious action. For example, in a case where you have been told to write to a Regional Manager of a program, it is often a good idea to make sure that someone in head office also gets a copy. I sometimes send a copy to customer services or customer relations, offices at the national level. Or, if there’s a regulatory body involved, make sure you show a cc: going to them.

8. “Shame” Them As Much As Possible
Companies that claim and advertise high levels of customer focus and service do not like to be criticized in those areas. If you have a strong case that makes them vulnerable in one of these areas, use as much ammunition as you can to embarrass them in these sensitive areas. Modern marketing terms such as: customer relationship management (CRM), one-to-one marketing, most valuable customer (MVC), and customer-centric focus, all tend to get their attention. Also, using such terms makes you sound like an authority. Another thing I often do is go to their Web site, find their “mission” or “customer service commitment” or whatever, and then quote it back to them in the appropriate place in the letter.

9. Imply You Might Take Your Business Elsewhere
I always do this near the closing. Companies don’t like to lose customers, especially long-time customers. Senior marketing people are well aware that study after study has shown that it costs five to seven times as much to recruit a new customer as it does to hold on to an existing one. Not only that, these days they are worried about the possible “viral” effect of a complaint against them being posted on online forums and/or blogs.

10. Ask For An Early Reply
In the closing paragraph of your complaint letter, state specifically that you are expecting an early reply. Make sure that you follow-up by phone or e-mail if you have heard nothing in three weeks. Some companies will send you an acknowledgement letter stating that they are working on your case and will get back to you within a week or two





During my 30-year career in a variety of professional positions in both the private and public sectors I have written literally thousands of letters and memos and hundreds of reports. Here's my "Top 10 List" for mastering your day-to-day practical writing tasks, both personal and professional


Copyright © Shaun R. Fawcett

During my 30-year career in a variety of professional positions in both the private and public sectors I have written literally thousands of letters and memos and hundreds of reports. If I had to boil–down everything I’ve learned about practical day-to-day writing for both personal and business purposes into 10 key points, this would be my “Top 10 List".

1. Preparation Is the Key
Do all of your research first, before you start to write. Even a letter normally requires some minor research such as making some phone calls or reviewing a file. It’s also very important to prepare yourself mentally before writing. So, don’t sit down to write too soon. Mull it over for a while, sometimes a day or two, sometimes an hour or two, depending on the complexity of the job at hand. It’s amazing how the sub-conscious mind will work on the problem “behind the scenes” and when you finally do start writing, it will flow.

2. Always Use a Sample
For me, this is critical. No matter what I write, it helps tremendously if I have some visual stimulation. If I’m writing a letter I post a copy of a similar letter, or the one I’m responding to, somewhere in my direct line-of-sight. It helps me focus and keeps my mind on the subject at hand, minimizing the tendency for my mind to wander. No matter what it is, I always make a point to find some previous work or a sample of work similar to what I’m doing. It really stimulates the creative writing process and increases productivity significantly.

3. Shorter Is Always Better
Whether you’re writing a report or a letter, look for ways to cut it down in length. Concentrate on conveying the essential message. If something you’ve written does not enhance the core message, or doesn’t add value, consider cutting it. These days, you have to be “short and to the point” to get your message read.

4. Use Concise and Appropriate Language
Your letter or report should use simple straightforward language, for clarity and precision. Use short sentences and don't let paragraphs exceed three or four sentences. As much as possible, use language and terminology familiar to the intended recipient. Do not use technical terms and acronyms without explaining them, unless you are certain that the addressee is familiar with them.

5. “Be” Your Addressee
A key technique to use when writing anything is to clearly “visualize” your audience. As you write, try to imagine in your mind’s eye the specific person(s) to whom your written product is directed. I often imagine that I am sitting across the boardroom table from my addressee, trying to explain my points in person. Make an effort to see the situation from the other person’s perspective. What would you be looking to see if you were the recipient of the letter or report?

6. Do the Outline First
Even if it’s a one-page letter, it doesn’t hurt to jot down a few quick notes on the main points that you want to cover. This process forces you to think logically about exactly what you want to cover and it helps you decide in which order you will approach your subject. For a letter this is helpful. For a report, this is absolutely essential. In fact, I believe that you should force yourself to go through the entire thinking process that is required to develop a complete draft Table of Contents, before you start to write any report.

7. Write and Then Rewrite
No matter how much preparation I do, I always find that I can improve on the first draft. That’s partly because when I’m writing that first version, my main focus is to get the essence of my thoughts down on paper. At that stage I don’t worry about perfect phrasing, grammar or logic. My main mission the first time through is to make sure that I capture the critical words and phrases that form the core meaning of what I want to communicate. Then I can do the fine-tuning in the last pass.

8. Format Is Important
Whatever you are writing, make sure it looks professional. This is where proper formatting comes in. Your credibility, and/or that of your organization, is on the line; with your report or letter serving as your representative. If it is not professionally formatted, it will reflect negatively on you, even if the content is good and it is well-written. Rightly or wrongly, the value of your work will diminish in people’s eyes if the formatting of your document is shoddy or amateurish looking. On the other hand, weak research and/or writing will appear better than it really is if the formatting is good.

9. Read It Out Loud
Some people who haven’t tried it may laugh when they read this, but it really works. At any point during the drafting process, but definitely at the draft final stage, read your report or letter to yourself “out loud”. It’s amazing what one picks up when they actually “hear” their words as if they were being spoken to them as the addressee. I find this helps me the most in picking up awkward phrasing and unnecessary repetition of words or terms.

10. Check Spelling and Grammar
Last, but far from least, make sure you double check the spelling and grammar in your document. These days, with spell-checkers built into word processing programs there’s really no excuse not to do this. Once again your document is a direct reflection of you and/or your organization. If it is riddled with spelling mistakes and obvious grammatical errors, it will appear unprofessional and your credibility will suffer. Watch out for the words that sound the same but have completely different meanings that a spell-checker won’t pick up. Words such as “four” and “fore”, for example. Your final read-through out loud should catch any of these
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